TABLE 12-15
a Perfume Manufacturer Is Trying to Choose Between

question 53

Short Answer

TABLE 12-15
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents the more expensive layout to 4 groups and determines the approval rating for each group. He presents the "scratch-and-sniff" layout to 5 groups and again determines the approval rating of the perfume for each group. The data are given below. Use this to test the appropriate hypotheses with the Wilcoxon Rank Sum Test with a level of significance of 0.05.
$$\begin{array}{l}\begin{array} { l l } \text { Package}&\text { Scratch }\\52 & 37 \\68 & 43 \\43 & 53 \\48 & 39 \\& 47\end{array}\end{array}$$
-Referring to Table 12-15, the critical value of the test is_____ .

Grasp the necessity and structure of project documentation and controls.

Recognize the importance of establishing a common purpose and building consensus within the project team.

Understand how internal and external funding impacts project selection and management approaches.

Understand the fundamental role and nature of enzymes in catalyzing biochemical reactions.

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Definitions:

SUTA

State Unemployment Tax Act; a type of payroll tax that employers are required to pay to the state to fund unemployment benefits.

Withheld

pertains to the portion of an employee's income that an employer retains as a prepayment for taxes to the government.

FUTA

Federal Unemployment Tax Act, a United States federal law that imposes a payroll tax on employers to fund state workforce agencies.

Withheld

Refers to a portion of an employee's wages or salary that is not immediately paid out but is instead held back, commonly for tax purposes.