TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 42

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { r l l } & \text { Male Celebrity } & \text { Female Celebrity } \\\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, which test would be used to properly analyze the data in this experiment?

• A) ?² test for independence
• B) Wilcoxon rank sum test for independent populations
• C) ?² test for differences among more than two proportions
• D) Wilcoxon signed ranks test for two related populations

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Definitions:

Marginal Product

The increase in output that arises from an additional unit of input.

Nonlabor Resources

Resources used in the production process that do not involve human labor, such as capital, land, and raw materials.

Worker

An individual who performs tasks or services for compensation, contributing labor to an economy.