TABLE 12-2
Many Companies Use Well-Known Celebrities as Spokespersons in Their

question 32

Multiple Choice

TABLE 12-2
Many companies use well-known celebrities as spokespersons in their TV advertisements. A study was conducted to determine whether brand awareness of female TV viewers and the gender of the spokesperson are independent. Each in a sample of 300 female TV viewers was asked to identify a product advertised by a celebrity spokesperson. The gender of the spokesperson and whether or not the viewer could identify the product was recorded. The numbers in each category are given below.
$$\begin{array} { l| c c } & \text { Male Celebrity } & \text { Female Celebrity } \\\hline\text { Identified product } & 41 & 61 \\\text { Could notidentify } & 109 & 89\end{array}$$
-Referring to Table 12-2, the degrees of freedom of the test statistic are

• A) 299.
• B) 1.
• C) 2.
• D) 4.

---

Definitions:

Labour Specialization

The division of labor where each worker or group of workers focuses on a specific task or set of tasks, enhancing productivity through expertise and efficiency.

Labour Costs

The total expenditure borne by employers for employing staff, including wages, benefits, and taxes.

Job Expansion

The process of making a job more varied by adding additional tasks or responsibilities to increase job satisfaction.

Pay Rates

Pay Rates are the amounts of money that individuals are compensated for their labor or services, usually expressed per hour, piece, or project.