TABLE 11-9
the Marketing Manager of a Company Producing a New

question 115

Short Answer

TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the ? = 0.05 level of significance for all inferences
$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\quad$$\text { COLORS }$
$\begin{array} { l l l l l } \text { SHAPES } & \text { Red } & \text { Green } & \text { Blue } & \text { Yellow } \\\hline \text { Circle } & 54 & 67 & 36 & 45 \\ & 44 & 61 & 44 & 41 \\ \text { Square } & 34 & 56 & 36 & 21 \\ & 36 & 58 & 30 & 25 \\ \text { Diamond } & 46 & 60 & 34 & 31 \\ & 48 & 60 & 38 & 33 \end{array}$

$\text { Analysis of Variance }$
$\begin{array}{lrcrrr}\hline \text { Source } & d f & {S S} & {\text { MS }} & {F} & p \\\hline \text { Colors } & 3 & 2711.17 & 903.72 & 7230 & 0.000 \\\text { Shapes } & 2 & 579.00 & 289.50 & 23.16 & 0.000 \\\text { Interaction } & 6 & 150.33 & 25.06 & 2.00 & 0.144 \\\text { Error } & 12 & 150.00 & 12.50 & & \\\text { Total } & 23 & 3590.50 & & &\end{array}$


-Referring to Table 11-7, the value of the test statistic is ______ .

Understand the purpose and process of severance pay.

Recognize benchmarking as a tool for organizational improvement.

Understand the key benefits and components of corporate social responsibility.

Recognize the impacts of various technological systems (HRIS) on human resources management.

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Definitions:

Housing Code

Regulations established by local governments detailing the minimum standards of safety, sanitation, and suitability that buildings must meet.

Municipal Regulations

Rules or laws established by local governments to govern behavior and enforce order within their jurisdiction.

Sanitary Condition

The state of being clean and free from infection or disease, typically applied to living environments or food production.

Abandonment

The act of relinquishing property, rights, or responsibilities without the intention of reclaiming them at a later date.