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TABLE 11-4
A campus researcher wanted to investigate the factors that affect visitor travel time in a complex, multilevel building on campus. Specifically, he wanted to determine whether different building signs (building maps versus wall signage) affect the total amount of time visitors require to reach their destination and whether that time depends on whether the starting location is inside or outside the building. Three subjects were assigned to each of the combinations of signs and starting locations, and travel time in seconds from beginning to destination was recorded. An Excel output of the appropriate analysis is given below:
-Referring to Table 11-4, the degrees of freedom for the different building signs (factor A) is
Intergroup Attitudes
The feelings, beliefs, and behaviors directed towards members of another group, which can be positive or negative.
Sherif's Research
Studies conducted by Muzafer Sherif that focus on social norms, conformity, and the influence of group dynamics on individual behavior.
Negative Attitudes
Predispositions or inclinations to evaluate people, objects, events, or situations unfavorably.
Maximum Obedience
The highest level of adherence or compliance to directives, orders, or instructions from an authority figure.
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