TABLE 11-6
as Part of an Evaluation Program, a Sporting

question 51

True/False

TABLE 11-6
As part of an evaluation program, a sporting goods retailer wanted to compare the downhill coasting speeds of 4 brands of bicycles. She took 3 of each brand and determined their maximum downhill speeds. The results are presented in miles per hour in the table below.
$$\begin{array} { c c c c c } \hline \text { Trial } & \text { Barth } & \text { Tornado } & \text { Reiser } & \text { Shaw } \\\hline 1 & 43 & 37 & 41 & 43 \\2 & 46 & 38 & 45 & 45 \\3 & 43 & 39 & 42 & 46\end{array}$$
-Referring to Table 11-8, the total mean squares is 261.90.

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Definitions:

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Durable

Referring to items, goods, or materials that are designed to withstand wear, pressure, or damage; long-lasting.

Influences

Forces or factors that have an effect on the behavior, opinions, or development of someone or something.

Sleeper Effect

A delayed increase in the impact of a message that occurs when an initially discounted message becomes effective, as the reason for discounting it is forgotten.