TABLE 10-10 The Following EXCEL Output Contains the Results of a Test

question 121

Short Answer

TABLE 10-10
The following EXCEL output contains the results of a test to determine if the proportions of satisfied guests at two resorts are the same or different.

-Referring to Table 10-10, construct a 90% confidence interval estimate of the difference in the population proportion of satisfied guests between the two resorts.

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Definitions:

Online Marketing

The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.

Customer Database

A collection of information about customers, including contact details and purchase history, used by businesses for marketing and service improvement.

Demographics

Statistical data relating to the population and the particular groups within it, used especially to identify consumer markets.

Transactions

Financial exchanges or transfers of goods, services, or information between two or more parties.