TABLE 1-1 The Manager of the Customer Service Division of a Major

question 114

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "What is your annual income rounded to the nearest thousands?" result in

• A) a nominal scale variable.
• B) an ordinal scale variable.
• C) a ratio scale variable.
• D) an interval scale variable.

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Definitions:

Quantitative

Refers to research methods that focus on numerical data and statistical analysis to understand patterns, relationships, or effects.

Independent

Not influenced by or connected to others; in research, refers to variables that are manipulated to observe their effect on dependent variables.

Supplemental Qualitative Data

Additional, non-numeric information collected in a study that provides deeper insight or context to the quantitative findings.

Larger Quantitative Design

A research strategy that involves the collection and analysis of numerical data on a large scale to understand patterns and test hypotheses.