TABLE 1-1 The Manager of the Customer Service Division of a Major

question 112

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question " Out of a 100 point score with 100 being the highest and 0 being the lowest, what is your satisfaction level on the videocassette recorder that you purchased?" result in

• A) a nominal scale variable.
• B) an interval scale variable.
• C) a ratio scale variable.
• D) an ordinal scale variable.

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Definitions:

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed, encouraging a pause after receiving the reward and a higher rate of response as the time for the next reward approaches.

Schedule of Reinforcement

A strategy in behavioral psychology detailing how and when responses will be rewarded.

Operant Conditioning

A learning strategy that involves the use of positive reinforcement and consequences for actions.

Fixed Interval

A schedule of reinforcement where the first response is rewarded only after a specified amount of time has elapsed.