TABLE 1-1 The Manager of the Customer Service Division of a Major

question 91

Multiple Choice

TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "Are you happy, indifferent, or unhappy with the performance per dollar spent on the videocassette recorder?" result in

• A) an interval scale variable.
• B) a nominal scale variable.
• C) a ratio scale variable.
• D) an ordinal scale variable.

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Definitions:

Wholly Owned Subsidiary

A company whose entire share capital is 100% owned by another company, the parent company.

Straight-Line Method

A method of calculating depreciation or amortization by equally distributing the cost of an asset over its expected useful life.

Residual Value

The estimated amount that an asset will be worth at the end of its useful life.

Gross Margins

A company's revenue minus its cost of goods sold, expressed as a percentage, indicating the percentage of sales revenue that turns into profit.