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TABLE 1-1 The Manager of the Customer Service Division of a Major

question 61

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TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How many people are there in your household?" are values from a


Definitions:

Attitudes

are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Behavior

The actions or reactions of an object or organism, usually in relation to the environment, which can be observed and measured.

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, used to gauge attitudes, values, or responses involving degrees of agreement or disagreement.

Environmental Protection

Efforts and policies aimed at preserving the natural environment from degradation or pollution to sustain ecological balance and conserve resources for future generations.

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