Ambush Marketing Occurs When a Campaign or Publicity Stunt

question 19

Multiple Choice

Ambush marketing occurs when a campaign or publicity stunt:

• A)uses surprise or deception to achieve maximum exposure of its products.
• B)dominates the advertising strategies of its competitors.
• C)makes false use of trade marks or other intellectual property rights of its competitors.
• D)causes consumers to associate the advertiser's goods or services with a high profile rival campaign.

---

Definitions:

Call Value

The price at which a bond or other debt security can be redeemed by the issuer before its maturity date.

Exercise Price

The stipulated price per share at which the holder of a stock option is entitled to buy or sell the stock.

Risk-Free Rate

The theoretical rate of return on an investment with no risk of financial loss, often represented by the yield on government bonds.

Option Contracts

Agreements between two parties granting one the right, but not the obligation, to buy or sell an asset at a pre-agreed price within a specified time frame.