Examlex
Why would two people enter into a marriage of convenience?
Modified Rebuy
A buying situation in which an organization re-evaluates options for repurchasing a good or service.
Straight Rebuy
A routine purchase of the same goods or services without seeking new information or considering other suppliers.
Buying Process
The series of steps consumers go through in deciding what product or service to purchase.
New Buy
A transaction situation characterized by a consumer purchasing a product or service for the first time, which involves a higher level of decision-making and risk.
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