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HR How-To))"At work,do you have the opportunity to do what you do best every day?" is a question in a popular employee satisfaction survey.
Categories
Classified groups or divisions within a larger system, often used to organize information or items.
Positioning
The strategy of placing a brand or product in the market to occupy a distinct place in the minds of target customers relative to competing products.
Target Market
A specific group of potential customers at whom a company aims its products and services, identified by demographic, geographic, and psychographic characteristics.
Licensing
A legal process in which one firm pays to use or distribute another firm’s resources, including products, trademarks, patents, intellectual property, or other proprietary knowledge.
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