The Fusiform Face Area (FFA) Is Known to Be an Area

question 30

Multiple Choice

The fusiform face area (FFA) is known to be an area that is specifically responsive to faces. Which of the following statements is also true about the FFA?

• A) It is primarily thought to be the area used to mentally rotate an inverted face into its upright position for further processing.
• B) It only responds to famous faces (e.g., President Barack Obama).
• C) It is also a crucial area in the processing of features within an object (e.g., edges and curves).
• D) Tasks requiring other subtle distinctions within a category (e.g., identifying different birds or cars) also produce high levels of activation in this area.

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Definitions:

Profit Functions

Mathematical functions that represent the profit of a firm or business based on various inputs, costs, and outputs.

Advertising Expenditures

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Socially Efficient

A state in which a market or economy allocates resources in a way that maximizes the benefit to society as a whole, considering both private and external effects.

Marginal Cost

The increment in overall expenditure that comes from the production of an extra unit of a product or service.