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A participant reads a list of words in which the word "elephant" appears several times. Later, the participant tachistoscopically views another list of words. When the word "elephant" appears in the second list, the participant's response rate is faster than for other words not found on the previous list. This effect is called
Protection Motivation Theory
A theory that explains how individuals are motivated to protect themselves from negative events by evaluating the perceived severity and their vulnerability to the event, as well as the efficacy of protective measures.
Perceived Risk
The level of risk that an individual believes is associated with a specific action or decision, regardless of the actual risk.
Behaviour
The way in which one acts or conducts oneself, especially towards others.
Attitude
An inclination of the mind demonstrated through appraising a certain entity with a measure of approval or disapproval.
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