A Participant Is Trying to Memorize the Word "Parade

question 58

Multiple Choice

A participant is trying to memorize the word "parade." To help herself, she thinks about the word within a complicated sentence: "From their third-floor apartment, they had a great view of all the bands, the cowboys, and the floats in the Thanksgiving parade." This learning strategy will produce

• A) fine memory performance, but similar performance could be achieved with simpler sentences as long as they require the participant to think about the meaning of the word.
• B) poor memory performance because the complicated sentence draws attention away from the target word.
• C) excellent memory performance because the sentence involves a great deal of maintenance rehearsal.
• D) excellent memory performance because the strategy requires attention to meaning and provides many memory connections.

---

Definitions:

Media Richness

The ability of a communication medium to effectively convey information and meaning, where richer media are more capable of facilitating understanding in complex communications.

Ambiguous Situations

Circumstances in which information is unclear or lacking, leading to uncertainty and difficulty in decision-making.

Leaner Media

Communication channels that convey messages with minimal use of cues, such as facial expressions or voice variation, often resulting in more straightforward, less rich information exchange.

Media Richness

The ability of a communication medium to effectively convey complex information and promote understanding, often involving feedback, cues, and personal focus.