A Participant Is Asked to Memorize a Series of Word

question 36

Multiple Choice

A participant is asked to memorize a series of word pairs, including the pair "heavy-light." The participant is asked later if any of the following words had been included in the list memorized earlier: "lamp," "candle," "spark," and "light." The participant denies having seen any of these words recently. This is probably because

• A) the learning context does not provide adequate support for perceptual encoding.
• B) the learning context does relatively little to encourage deep processing.
• C) what was memorized was the idea of "light" as a description of weight, not "light" as illumination.
• D) the learning context led the participant to think in terms of opposites, while the test context led the participant to think in terms of semantic associates.

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Definitions:

Marginal Revenue

The extra revenue earned by selling an additional unit of a product or service.

Profit-Maximizing Monopolist

A monopolistic firm that seeks to maximize its profits by adjusting output or prices, considering its unique market power without competition.

Profit

The financial gain realized when the amount of revenue gained from a business activity exceeds the expenses, costs, and taxes needed to sustain the activity.

Monopolist

An individual or company that possesses exclusive control over the supply or trade of a commodity or service.