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Mark often goes to great lengths to avoid situations in which he might look foolish and embarrass himself. He won't try out for the school play and avoids speaking in front of groups whenever possible. A psychologist might identify Mark as suffering from
Plan B
An alternative plan or strategy that is used if the original plan (Plan A) fails or becomes impractical.
Influencer Marketing
A form of marketing that focuses on using influential people to deliver a message to a larger market instead of targeting the market directly.
Advocacy Marketing
A marketing approach where existing customers are encouraged to share their positive experiences to attract new customers.
Engagement Marketing
A marketing strategy focused on creating meaningful interactions with consumers and building long-term relationships.
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