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Discuss the origins of social learning theory and explain how it expands upon the behavioral approach to personality. What are the basic tenets of Rotter's theory? Discuss the relationships among behavior potential, expectancy, and reinforcement value. In your discussion, explain how different personality characteristics are related to differences in locus of control and reinforcement value.
SNSs
Refers to Social Networking Services, platforms where users can build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.
Call To Action
A phrase or instruction used in marketing to provoke an immediate response or encourage an immediate sale, such as "Buy now" or "Click here".
Initial Clickthroughs
The first interactions or clicks by users on a web page's link or advertisement leading to another page or site.
Dark Social
Web traffic that is not tracked by conventional analytics tools, often shared through private communication channels such as emails and messaging apps.
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