Examlex
Edward Thorndike observed cats learning to escape from boxes to obtain a piece of fish and derived from these observations the "law of effect." This was an early statement of
Message Processing
The series of mental steps and mechanisms used in understanding and responding to communication messages.
Persuasive Message
A communication intended to influence the attitudes, beliefs, or behaviors of others by using specific techniques and appeals.
Rhetoric
The art or skill of effective communication and persuasion through the use of language.
Persuasive Process
A method of communication aimed at influencing the attitudes, beliefs, or behaviors of others.
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