To Obtain a Sense of Predictability, Kelly Suggests That We

question 19

Multiple Choice

To obtain a sense of predictability, Kelly suggests that we engage in

• A) theory construction.
• B) template matching.
• C) scientific discovery.
• D) hypothesis testing.

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Definitions:

Social Intelligence

The ability to collect, monitor, and analyze information from social media platforms to make informed decisions.

Social Listening

The process of monitoring digital conversations to understand what consumers are saying about a brand or industry online.

Propensity Models

Statistical techniques and models used to predict the likelihood that individuals will perform a certain action, like making a purchase or clicking a link.