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Who was the ruler of Akkad who established the first empire in Sumer ca. 2340 B.C.E.?
Complementary Product
A product that enhances the value of another product when used in conjunction, often leading to an increased demand for both.
Cannibalization
The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.
Multi-product Firm
A company that offers a variety of different products rather than focusing on a single line.
Reposition
The process of changing a product's place in the market, which can involve altering its image, price, features, or target audience to better meet strategic goals.
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