Examlex
Review the following case and answer the questions below.
In late April of 2010, Robert Drown, Jr., pled guilty to charges relating to the 2007 murders of Jennifer Ison, 31, and her two daughters in Hitchins, Kentucky. Ison and her daughters, Shannah, 10, and Marissa, 3, were found dead inside their burned-out home in May 2007. Jennifer was strangled, Marissa died from smoke inhalation, and Shannah's death was caused by blunt force trauma to the head. Drown, a convicted sex offender, says he also raped Shannah before beating her and setting the home on fire. The convicted sex offender is charged with killing Jennifer Ison and her two young daughters last May, then torching their home to cover up the crime.
-Which victim is likely a collateral victim?
Permission Marketing
A marketing strategy where businesses obtain consent from individuals before sending them promotional messages or advertisements.
AIDA Approach
An acronym for Attention, Interest, Desire, and Action, describing a common list of events that may occur when a consumer engages with an advertisement.
Social Media
Platforms and websites that enable users to create and share content or to participate in social networking, facilitating digital communication and interaction.
Conventional Media
Traditional forms of mass communication, such as newspapers, television, and radio, as opposed to digital or social media.
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