Which of the Following Would Apply When a Contingency Approach

question 70

Multiple Choice

Which of the following would apply when a contingency approach to message selection is being employed?

• A)Establish the job message based on labour market conditions,vacancy characteristics,and applicant characteristics.
• B)Develop a standard "most effective" message and apply it in all cases for maximum effect.
• C)Use the characteristics of the labour market as the sole guide in message development.
• D)Use targeting as the principal method of message development.

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