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Contingent liabilities whose ultimate payment is remote should be
Market Segments
The relatively homogeneous groups of prospective buyers who have common needs and will respond similarly to a marketing action.
Market Needs
The specific requirements or demands of a target market that businesses aim to satisfy with their products or services.
Marketing Program
A plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
Market Segmentation
Market segmentation is the process of dividing a market into distinct groups of buyers based on different needs, characteristics, or behaviors, who might require separate products or marketing strategies.
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