Net Worth Is

question 83

Multiple Choice

Net worth is

• A)assets plus liabilities.
• B)total income since the company began operations.
• C)total shareholders' equity.
• D)another name for net income.

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Definitions:

Alternative Evaluation

The stage in the consumer decision process where options are assessed before making a purchase decision.

Information Search

The process by which individuals seek out and gather relevant information to satisfy a particular need or decision.

Routine Response Behavior

Refers to consumer purchasing decisions made out of habit without much deliberation or product comparison.

Prepurchase Behavior

The actions and processes consumers go through before making the final decision to purchase a product or service.