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A contingency table summarizes data that has been classified on two dimensions or scales.
Programming Strategy
A planned approach to selecting and scheduling content for broadcast or digital platforms, designed to attract and retain target audiences.
Tactical Plan
A detailed, short-term strategy designed to achieve specific goals within a limited timeframe.
Tactical PR Practitioner
A public relations professional focused on immediate, short-term strategies and activities that support an organization's overall PR and marketing goals.
Strategic Thinking
The process of developing and evaluating every decision and action in terms of the long-term implications and benefits for an organization.
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