In a Market Research Study Conducted by a Local Winery

question 45

Essay

In a market research study conducted by a local winery on white wine preference,the following results were found.Of a sample of 500 men,120 preferred white wine.Of a sample of 500 women,210 preferred white wine.Set up the alternative hypothesis that will test the claim that the percentage of women who prefer white wine is 25 percent higher than the percentage of men who prefer white wine.

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Definitions:

Capabilities

The qualities, skills, or expertise that enable an individual or organization to perform effectively in specific tasks or achieve certain goals.

Inseparability

Characteristic of services that highlights the simultaneous production and consumption, making it impossible to separate the service from the service provider.

Service Provider

A company or entity that offers services to consumers or other businesses.

Evaluate

To assess or judge the value, performance, or significance of something systematically.