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A Market Research Consultant Hired by Coke Classic Company Is

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A market research consultant hired by Coke Classic Company is interested in estimating the difference between the proportions of female and male customers who favor Coke Classic over Pepsi Cola in Chicago. A random sample of 200 consumers from the market under investigation shows the following frequency distribution. A market research consultant hired by Coke Classic Company is interested in estimating the difference between the proportions of female and male customers who favor Coke Classic over Pepsi Cola in Chicago. A random sample of 200 consumers from the market under investigation shows the following frequency distribution.   ​ -(A) Construct a 95% confidence interval for the difference between the proportions of male and female customers who prefer Coke Classic<sup>®</sup> over Pepsi Cola<sup>®</sup>. ​ (B) Interpret the constructed confidence interval.
-(A) Construct a 95% confidence interval for the difference between the proportions of male and female customers who prefer Coke Classic® over Pepsi Cola®.

(B) Interpret the constructed confidence interval.


Definitions:

Reduced Rate

A discounted price offered from the regular cost of goods or services.

Motivate Action

The process of inspiring or encouraging individuals or groups to take desired actions or engage in specific behaviors.

Deadline

The most recent deadline or schedule by which a task needs to be finished.

AIDA Strategy

Stands for Attention, Interest, Desire, and Action; a marketing model used to capture the stages a consumer goes through before making a purchase.

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