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(A) Construct a decision tree to help the power company decide what to do. Make sure to label all decision and chance nodes and include appropriate costs, payoffs and probabilities.
(B) Where should the power company build the plant? What is the expected cost?
(C) Suppose that a geologist (and his team) can be hired to analyze the fault structure at Chico Canyon. He will either predict whether an earthquake will occur or not. If the geologist is perfectly reliable, what is the most the company should be willing to pay for his services?
(D) Suppose that an actual (not perfectly reliable) geologist can be hired to analyze the earthquake risk. The geologist's past record indicates that he will predict an earthquake on 90% of the occasions for which an earthquake will occur and no earthquake on 85% of the occasions for which an earthquake will not occur. Given this information, what are the posterior probabilities that an earthquake will and will not occur, given the geologists predictions?
(E) Should the company hire the geologist if his fee is $1.5M?
Interactive Media
Digital forms of communication that allow for real-time participation or interaction between the user and the content.
Marketing Collaboration
A partnership between two or more organizations or departments to work together on marketing initiatives, aiming to leverage the strengths of each party for mutual benefit.
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A strategic approach that combines various promotional tools and marketing techniques to ensure consistent messaging and maximize the impact on target audiences.
Consistent Message
The practice of ensuring all communications and promotional activities across various channels and mediums deliver a uniform message to reinforce brand recognition and values.
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