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Correlation can be affected by the measurement scales applied to X and Y variables.
Environmental Marketing
A marketing strategy that emphasizes a company's commitment to sustainability and environmentally friendly practices in its products, services, and operations.
Carbon Footprint
measures the total greenhouse gas emissions caused directly or indirectly by an individual, organization, event, or product.
Sustainable Marketing
An approach to marketing that seeks to meet the needs of the present without compromising the ability of future generations to meet theirs, focusing on environmental, social, and ethical considerations.
Recycled Bottles
Bottles that have been processed and remade into new bottles or other products, as part of efforts to reduce waste and protect the environment.
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