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Negative Reinforcement
A technique used to increase the likelihood of a desired behavior by removing an unpleasant stimulus when the behavior occurs.
Positive Reinforcement
The process of encouraging a desired behavior by rewarding it, thereby increasing the likelihood of its recurrence.
Desired Employee Behavior
The specific actions and attitudes that an employer wants to encourage in its workforce to achieve organizational goals.
Secondary Reinforcer
A stimulus that has become rewarding or motivating through its association with a primary reinforcer.
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