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Marketing Attribution
The practice and techniques used to credit or value a particular channel and consumer touchpoint.
Channel Valuation
Refers to the process of evaluating the effectiveness and efficiency of various marketing or distribution channels in terms of generating sales or value to a business.
Time-starved Mothers
Mothers who juggle multiple responsibilities and have limited free time, often leading to high demand for convenience-oriented services and products.
Active Lifestyles
A way of life that integrates physical activity into daily routines, aiming to improve one’s health, fitness, and overall wellbeing.
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