Which Methodology Is Used to Group Products That Customers Purchase

question 3

Multiple Choice

Which methodology is used to group products that customers purchase together?

• A)market basket analysis
• B)prediction
• C)classification analysis
• D)forecasting

Describe how marketers use cookies to enhance online shopping experiences through customization and targeted advertising.

Distinguish between effective online promotional strategies versus traditional marketing approaches.

Understand consumer behavior online including the reasons why consumers shop online and the factors that influence their shopping decisions.

Discuss the implications of online marketing fraud and the measures to protect consumer rights.

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Definitions:

Operational Index

A quantifiable measure used to assess, compare, and track the efficiency or performance of a business's operations over time.

Estimating HR Demand

The process of forecasting the future needs for human resources in an organization based on operational requirements and strategic goals.

Historical Organizational Indices

Measurements or indicators derived from an organization's past performance data to guide decision-making.

Nominal Group Technique

A structured method for group brainstorming that encourages contributions from all members and is used to generate and evaluate ideas.