A Key Input Variable in Many Marketing Models of Customer

question 55

Multiple Choice

A key input variable in many marketing models of customer loyalty is the:

• A) mean profit per customer
• B) number of customers
• C) churn rate
• D) time horizon
• E) all of these choices

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Definitions:

Positive Punishment

An operant conditioning concept where an undesirable behavior is followed by an unpleasant stimulus to decrease the behavior's occurrence.

Bobo Doll

An experiment that demonstrated how children can learn aggressive behaviors through the observation of adult behavior.

Bandura

Albert Bandura is a psychologist known for his work in social learning theory and for proposing the concept of self-efficacy.

Internal Locus of Control

A psychological characteristic where a person believes they have control over the events in their life, as opposed to external forces.