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A key input variable in many marketing models of customer loyalty is the:
Debt
An amount of money borrowed by one party from another, often used to make large purchases that cannot be funded by other means.
Present Value
The current price of a future monetary sum or a succession of cash flows, taking into account a certain rate of interest.
Cash Flows
The comprehensive flow of funds in and out of a corporation, significantly shaping its ability to pay off short-term debts.
Interest Rate
The outlay, displayed as a percentage of the principal, that a borrower pays to a lender for the privilege of using their assets.
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