Which Tasks Are Considered to Be Marketing Applications of Simulation

question 60

Multiple Choice

Which tasks are considered to be marketing applications of simulation modeling?

• A) determining the effect of entry of new brands into the market
• B) discovering customer preferences for different attributes of products
• C) investigating brand-switching behavior of customers
• D) investigating the effect of advertising on sales
• E) all of these choices

---

Definitions:

Assembly Drawing

An exploded view of the product.

Operations

The day-to-day activities involved in the running of a business, organization, or system, focusing on efficient and effective production and distribution.

Component

An individual part or element of a larger system, machine, or product.

Expected Value

A calculated average of all possible values for a given probability distribution, reflecting the anticipated outcome of a random variable.