Suppose That Coke^® and Pepsi^® Are in a Fierce Competition

question 48

Essay

Suppose that Coke^® and Pepsi^® are in a fierce competition for the cola market. Each week each person in the market buys one case of Coke^® or Pepsi^®. If the person's last purchase was Coke®, there is a 0.80 probability that this person's next purchase will be Coke^®; otherwise, it will be Pepsi^®. (We are considering only two brands in the market in this scenario.) Similarly, if the person's last purchase was Pepsi^®, there is a 0.90 probability that this person's next purchase will be Pepsi^®; otherwise, it will be Coke^®. Currently half of all people purchase Coke^®, and the other half purchase Pepsi^®. Simulate one year of sales in the cola market and estimate each company's average weekly market share. Do this by assuming that the total market size is fixed at 100 customers. (Hint: Use the RISKBINOMIAL function.)

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Definitions:

Organizing

The management function of arranging people, tasks, and resources to accomplish work and achieve objectives.

Control

The act of regulating or directing operations or activities to achieve desired outcomes, often through feedback and adjustments.

Leading

Leading is the act of directing, influencing, and motivating individuals or teams towards the achievement of goals and objectives.

Long-range Planning

The process of creating and implementing plans or strategies intended to achieve objectives over an extended period.