Consider a Customer Whose First Car Is GM

question 45

Essay

Consider a customer whose first car is GM.If profits are discounted at 10% annually,use simulation to estimate the value of this customer to GM over the customer's lifetime.

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Definitions:

Assessment Center

An evaluation method involving a series of tests, exercises, and simulations to assess the suitability or development needs of individuals.

Management Potential

Refers to an individual's capability or aptitude to become effective in leadership roles within an organization.

Selection Methods

Techniques and procedures used to choose the most suitable candidates for a position from a pool of applicants.

Cognitive Ability Tests

Tests designed to measure such mental abilities as verbal skills, quantitative skills, and reasoning ability.