Adam Enterprises Manufactures Two Products

question 59

Essay

Adam Enterprises manufactures two products. Each product can be produced on either of two machines. The time (in hours) required to make each product on each machine is shown below: Each month, 500 hours of time are available on each machine, and also customers are willing to buy up to the quantities of each product at the prices shown below: The company's goal is to maximize the revenue obtained from selling units during the next two months.
-(A) Determine how the company can meet its goal. Assume that Adam will not produce any units in either month that it cannot sell in that month.
(B) Referring to (A), suppose Adam wants to see what will happen if customer demands for each product in each month simultaneously change by a factor 1 + k. Revise the model so that you can use the SolverTable add-in to investigate the effect of this change on total revenue as k varies from -0.3 to 0.3 in increments of 0.1. Does revenue change in a linear manner over this range? Can you explain intuitively why it changes in the way it does?

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Definitions:

Two-factor Theory

A theory that proposes that emotions are based on physiological arousal and cognitive labeling of the cause of that arousal.

James-Lange Theory

A theory suggesting that emotions result from the perception of bodily reactions to an event.

Arousal Theory

A theory suggesting that people are motivated to maintain an optimal level of arousal, seeking to increase or decrease stimulation to achieve this level.

Spillover Effect

The phenomenon where an emotional reaction to one event spills over and influences the response to another event.