Suppose that simple exponential smoothing with 
is used to forecast monthly Pepsi sales at a small grocery store. After March's demand is observed, the forecasted demand for April is 5000 cans of Pepsi.
-At the beginning of April, what is the forecast of June's Pepsi sales?
Definitions:
Retailing
The sale of goods and services directly to consumers for personal, non-business use.
Selling
The process of transferring goods or services from the seller to the buyer in exchange for money, involving promotion, negotiation, and sales techniques.
Ultimate Consumers
The end-users or buyers who purchase products or services for their personal use, as opposed to purchasing for business or reselling purposes.
Enterprise Car Rental
A company specializing in renting automobiles to consumers and businesses, offering various vehicle types for short or long-term periods.
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