Examlex
Please define the following key terms.
-Olivares
Differentiation Strategy
A business approach aiming to distinguish a product or service from competitors' offerings through unique features, quality, or brand image.
Locally Responsive
The capacity of a business to tailor its products or services to meet the specific needs and preferences of local markets or cultural groups.
National Differences
Encompasses the various distinctions that exist between nations, such as cultural, economic, social, and political differences.
Positioning Strategies
Marketing techniques that businesses use to establish the identity of their products in the eyes of the customer relative to competitors.