Examlex
When answering a question during a group interview, focus on the person who asked the question.
Strategic Channel Alliance
A cooperative agreement between business firms to use each other’s distribution channels to sell their products, enhancing reach and efficiency.
Direct Distribution
The process by which a company delivers its product directly to the consumer, without going through any intermediaries.
Multichannel Marketing
The practice of engaging with customers across multiple platforms or channels, including online, in-store, social media, and email, to provide a seamless experience.
Value-adding Capabilities
The ability of a company or individual to increase the worth of a product or service by improving its features, functionality, or quality.
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