If You Memorize Your Presentation for Delivery, You May

question 104

Multiple Choice

If you memorize your presentation for delivery, you may

• A) include too many details in the body of the speech.
• B) have greater flexibility than with other delivery methods.
• C) sound mechanical and lack spontaneity.
• D) have your eyes on the PowerPoint and not on the audience.
• E) read from your notes to prompt your memory.

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Definitions:

Market Segmentation

A strategy whereby a firm divides the total market into groups of people who have relatively similar product needs.

Market Positioning

The process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way relative to competitors.

Multi-Segment Approach

A strategy where a company targets multiple market segments, offering specific products or marketing mixes to each segment.