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Substitute Innovation
New products or services that replace existing ones by fulfilling the same needs or wants in a different or superior way.
RBV Perspective
Resource-Based View; a framework in strategic management that describes how the internal resources of a firm can provide a source of competitive advantage.
Resource Heterogeneity
Resource heterogeneity is the concept in strategic management that resources and capabilities differ across firms, which can lead to competitive advantages.
Supplier Power
The influence that suppliers have over the price and quality of goods and services, often determined by the number of suppliers in the market.
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