Mail Questionnaires Should Not Be Used in Which Circumstances

question 89

Multiple Choice

Mail questionnaires should not be used in which circumstances?

• A) The questions allow respondents to answer quickly and easily.
• B) The target audience is homogeneous.
• C) The researcher has one week to collect and analyze all data.
• D) The sample consists of people with similar interests and socioeconomic backgrounds.
• E) The questionnaire does not require complex responses.

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Definitions:

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Efficiency

A measure of the ability of a person, machine, system, or process to achieve its goals with the minimum amount of waste, expense, or unnecessary effort.

Franchisee

An entity that has been granted the license by a franchisor to operate under the brand's name and offer its products or services.

Product-Distribution

The process of moving a product from its manufacturing source to its final consumers through various logistical and sales channels.