The Purpose of Pilot-Testing Your Questionnaire on a Small Sample

question 93

Multiple Choice

The purpose of pilot-testing your questionnaire on a small sample is to

• A) verify that response choices are homogeneous.
• B) include sensitive questions where needed.
• C) indicate the reason for asking each question.
• D) be sure that all questions function as intended.
• E) learn what motivates respondents to participate.

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Definitions:

First-mover Advantage

The competitive edge gained by a company that first introduces a product or service to the market, capitalizing on the opportunities before others.

Industry

The sector of the economy characterized by the production and manufacture of goods or the provision of services within a particular area of specialization.

Niche Market

A specialized segment of the market for a particular kind of product or service with specific customer needs.

Business Plan

A document that outlines a company's goals, strategies, market analysis, financial projections, and operational structures.