Examlex
What are the two main objectives of a bad-news message, and how can you achieve them?
Own Reputation
The collective perception or image of an individual or organization as viewed by the public or a specific group.
Business Advocates
Individuals or groups that actively promote and support the interests of a business within the community, market, or regulatory environment.
Empowers Customers
The process of giving customers control and information to make informed decisions, often leading to enhanced satisfaction and engagement with a product or service.
Social Marketing
The use of marketing principles and techniques to influence behavior change for a social good.
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