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Ideology
A systematically interrelated set of beliefs whose primary function is explanation. It circumscribes thinking, making it difficult for the holder to escape from its mould.
Paradigm
A distinct set of concepts or thought patterns, including theories, research methods, postulates, and standards for what constitutes legitimate contributions to a field.
Acquiescent Response Set
Tendency to agree with items in an attitude questionnaire. This leads to an ambiguity in interpretation if a high score on an attitude questionnaire can be obtained only by agreeing with all or most items.
Mere Exposure Effect
A mental effect where people start liking things simply because they know them well.
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