Which of the Following Is the Least Effective Opening Statement

question 96

Multiple Choice

Which of the following is the least effective opening statement for an unsolicited sales letter?

• A) Last month, one million business travelers enjoyed the friendly, on-time service of Alpha Beta Airlines. (promoting new services for corporate customers)
• B) If you and your family drink one gallon of water a day, you may be consuming too many minerals. (promoting a water purifier system)
• C) Are you interested in leading a long and happy life? (promoting a new exercise program)
• D) How much extra money would you have if you didn't have to pay 21% interest on your credit cards? (promoting a new credit card)
• E) Six months ago, he was unemployed with few qualifications. Today, he's a website designer for a major corporation. (promoting training courses in website development)

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Definitions:

Budgeted Sales

The projected amount of sales revenue a company expects to earn over a specific period, based on historical data, market analysis, and estimated growth rates.

Cash Collected

The total amount of cash received by a business during a specific period, including revenues and other income streams.

Credit Sales

transactions where goods or services are sold to a customer with payment to be received at a later date.

Cash Receipts

The total amount of cash collected by a business during a defined period, including revenues from sales, loans, investments, and other sources.